Consent is broken | How do we fix it?

Consent is one of the most misunderstood concepts in digital privacy. Every click, swipe, and scroll can trigger a data transaction, yet today’s reliance on cookie banners and CMPs leaves companies exposed. As regulators grow more sophisticated and laws like CIPA and VPPA add new risks, it’s clear consent needs a serious rethink. In this episode of The Data Chronicles, host Scott Loughlin is joined by Max Anderson, Co-founder and Head of Product Development at Ketch, a provider of consent and data privacy management solutions, to discuss why current mechanisms are failing, how opt-outs are evolving beyond a checkbox, and what it means to embed meaningful consent into the user journey while still enabling innovation.