EPISODE · Sep 5, 2026 · 4 MIN
Consent, privacy and the ethics of targeting: a CMO playbook
from Leaders Insights — Marketing · host Leaders Insights
Privacy regulation has moved faster than most marketing stacks, and the cost of getting it wrong now includes both regulatory fines and measurable brand damage. This playbook gives CMOs a concrete sequence for building consent-first targeting that holds up legally, commercially, and ethically.
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Consent, privacy and the ethics of targeting: a CMO playbook
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This episode is 4 minutes long.
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This episode was published on September 5, 2026.
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