EPISODE · Aug 27, 2013 · 3 MIN
Consider Gender Differences to Improve Sales
from The HBR Channel
Making a sales pitch? Find out whether your prospective client’s a man or woman. Then tailor your pitch to your target’s interests, attitudes toward rank and responsibility, and decision-making approach.
What this episode covers
Making a sales pitch? Find out whether your prospective client’s a man or woman. Then tailor your pitch to your target’s interests, attitudes toward rank and responsibility, and decision-making approach.
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Consider Gender Differences to Improve Sales
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