Consider This: COVID-19 (Part 1) - Better Vaccination Communications?

An effective communication strategy plays an absolutely vital role in ensuring the success of any nationwide Covid-19 vaccine rollout. Public health communicators have to take into account the planning for each phase of rollout and reaching diverse yet specific audiences. Do we need to rethink our comms approach altogether? Melisa Idris and Sharaad Kuttan speak to Dr Latif Lai, Head of the Research Unit for University Malaysia Sabah & Unicef’s Communication for Development.