Considering Quitting the Lead Aggregators? Find Out How One Senior Living Provider Did It!

Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes back Brooke Saxon-Spencer, Vice President of Marketing at Claiborne Senior Living. The last time Julie and Brooke talked, Brooke shared how Claiborne make the cutting-edge marketing move of eliminating virtually all paper from their marketing department. In this episode, Brooke shares Claiborne's decision 2 years ago to shut off all lead aggregators, and what the company is seeing as a result. If you're considering saying no to senior living lead aggregators, here's some advice on what to do and how to prepare for the change.