Considering shipping costs as a growth marketing strategy to compete for customers

Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can be a tool for strategic growth and customer satisfaction.Read more in this blog postShipping Best PracticesYour shipping out expense should be considered a marketing expense, and not just a margin killer Similar to your in-store sales, which have a rent, utility, wages, and expenses, online sales will have their own expenses.Utilize services such as Supplier FulfillmentFor a low, very reasonable cost, items can be picked, packaged, and shipped on your behalf directly to your customers’ doorsteps using Workstand's Supplier Fulfillment feature.The mechanics of shippingBike Flights (save 5% from QBP’s Bike Flights Top Shop program) / Kitzuma ShippoRecycle PackagingLabelingYou can reach David at [email protected]!Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].