Consistency doesn't require the volume of content you think it does

Post daily, do the reels, create carousels, add the hook, don't forget the call to action, and oh, if it doesn't work, you're just not doing it right. Does this sound familiar?What if the problem was never you, but the advice?That's what today's episode unpacks as consistency does matter, but somewhere along the way the benefit of staying visible and findable got translated into a very specific prescription that includes posting daily and a whole list of other rules, and that prescription has been mistaken for the benefit itself.In this episode, you'll hear:Why trying to follow the textbook version of consistency was the most exhausting thing I've ever tried, and the realisation that the people giving that advice were also making money from itThe difference between the benefit of consistency and the prescription that's been built around itWhat consistency actually means when you strip it back. It's a signal, a presence, a sign on a shop door saying you're openAnd why that signal doesn't need to be fresh every day, it just needs to be thereThe big takeaway: Consistency doesn't look the same for every founder, and once you figure out what it means for you, it will free you from the performance that everyone else is dancing to.Bring your answer to Thursday's episode where we figure out exactly what your version looks like.Until next time, stay quietly disruptive.###Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.Link: https://www.beckybenfieldhumberstone.com/signthepactRead my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).Link: https://www.beckybenfieldhumberstone.com