Consistency in Your Music Brand Identity with REAPER | Elevated Frequencies #48

Do you always need to keep consistent in your artist branding? When can you begin to experiment and explore new branding elements? What parts of your music identity are recognizable as unique to you? REAPER shares their expertise on building a consistent brand, while leaving room for evolution. In this episode, we cover: How to explore other music genres while maintaining your recognizable brand Having identifiable branding markers, like REAPER’s signature mask An intro to the Drum & Bass genre Appreciating live music and the artist behind the decks Known for their signature masked appearance, REAPER is a unique drum & bass flavor that piques the interest of Bass music enthusiasts across the spectrum. Following their debut, REAPER has had a massive touring schedule, joining Kayzo on both of his 2021 and 2022 NA tours as well as performing at major festivals, including Insomniac’s EDC Las Vegas, Nocturnal Wonderland, EDC Orlando, Countdown NYE, Excision’s Lost Lands, and many more. REAPER’s latest project, CHALLENGER, is the culmination of over two decades of production experience. Their music is a portal to the new era, a gateway to Drum & Bass. Follow REAPER TikTokInstagram Sign up for free weekly goal-setting prompts for career growth