Consistency is Key (Bonus EP18)

The best social sharing snippet from this interview is by far... "put you front and center in your marketing, whether that's your face, whether that's your voice, whether it's video, like it doesn't have to be, it doesn't have to take any specific form, but just don't hide, like you speak the way you speak. Share what matters to you. I mean, show your face at least, like even if it's just a photo be a human, like be as you, as you can. And that is what really makes your marketing stand apart. That's the only thing you have that no one else has or can ever have is you. So putting that front and center is so important and so powerful." In this episode I talk with marketing coach, Lauren Tilden. She talks about the concept of 'content packaging,' and the importance of properly presenting content to capture audience interest. How small details like thumbnails, titles, and subject lines can significantly impact engagement. The role of AI in content creation, highlighting its usefulness in idea generation but stressing the need for personal touch. She also shares insights on the importance of consistency and accountability in executing marketing plans, the impact of mindset and habits on business success, and offers book recommendations that have influenced her approach. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.