Consistency Is The Key To Standing Out w/ Marisa Escobar

Marisa Escobar, known as “Marisa the Aesthetic Injector,” is a highly motivated and skilled practitioner at Chrome Aesthetics in Albuquerque, NM. In 2022, she and her business partner founded Chrome Aesthetics, a thriving practice dedicated to providing exceptional aesthetic treatments that help patients look and feel their best at any age. As a Galderma trainer, Marisa emphasizes the importance of continued learning and evidence-based practices to ensure optimal patient outcomes. She's also well known for her hilarious and creative Instagram content. Be sure to check her out @marisa.the.aesthetic.injectorDuring our conversation, Marisa and I explore topics essential for both new and seasoned injectors in the aesthetics industry. She explains how she manages to consistently create content despite her busy schedule and why this effort is vital for her business. Listeners will gain valuable insights on using Instagram to engage with customers, building rapport through authentic social media interactions, and the importance of daily effort for long-term growth. Marisa also discusses her passion for helping the injectors at her practice succeed and her determination to elevate the industry's reputation.Hope you enjoy!0:00 - Marisa introduction 0:41 - New certifications and safety laws in New Mexico6:01 - Feeling empowered to ask your provider questions about their qualifications10:45 - Making time for content ideation and creation12:54 - Learning how to utilize Instagram to get in customers’ faces14:31 - Staying consistent with social media - you’re never finished16:53 - Nurturing and building rapport with social media19:27 - Being your authentic self online and in person23:24 - Give it your best shot day by day by day25:03 - Training with Marisa26:55 - What’s next?28:40 - Marisa’s advice for new injectors32:06 - Leveling up the industry