Consistency Over Tactics

What separates top sellers from the rest?In this episode of The Selling Edge, Trish Craig talks with JC Campese, VP and Market Manager at Cox Media Group Orlando, about why consistency and strategy matter more than ever in today’s complex sales environment.They discuss how clients have become more informed, why too many marketing options can create confusion, and how top-performing sellers simplify the process by focusing on trust, data, and long-term results.If you want to move from selling tactics to building real partnerships, this episode is for you.