Consistently Inconsistent: What Longhorns Teach You About Planning with Mike Crawford, Red Peak Ranch

In this episode, we sit down with Mike Crawford of Red Peak Ranch—a cattleman with a marketer’s mind and a story that proves how fast one decision can change everything. Mike shares how two Texas Longhorns given as a birthday gift sparked a journey that grew into hundreds of head at its peak, a deep respect for the animals, and a lifestyle built around learning the breed from the ground up.We also talk about the bigger vision Mike and Pam have built along the way, including their processing plant, Local Cuts Meat Co., and why they’re so passionate about Longhorn beef—from the quality of the meat to the importance of doing right by the cattle and the customer. Plus, Mike opens up about how he and Pam’s dedication to CrossFit—and the community it creates—mirrors the Longhorn world in all the best ways: grit, consistency, humility, and the kind of support system that keeps you showing up, learning, and getting better. This conversation is full of practical lessons on planning, adaptability, and staying steady when ranch life (and Longhorns) keep you “consistently inconsistent.”Red Peak Ranch: http://www.texaslonghornbreeder.com/Local Cuts Meat Co: https://www.localcuts.com/EatHealthyBeef.com: https://www.texaswholesalebeef.com/Send us Fan Mail From the Pasture with Hired Hand:Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.comHired Hand Live (@hiredhandlive): https://hiredhandlive.comInstagram: https://www.instagram.com/hiredhandwebsites/Facebook: https://www.facebook.com/HiredHandSoftwareTikTok: https://www.tiktok.com/@hiredhandwebsitesNewsletter: https://www.hiredhandsoftware.com/resources/stay-informed