EPISODE · Apr 3, 2025 · 40 MIN
Constant Contact’s Frank Vella on Scaling Culture, Remote Work, and Being in the People Business
from Culture Leaders with Dr. Jessica Kriegel · host tentwentytwo / Culture Partners
This week Jessica is joined by Frank Vella, the CEO of Constant Contact. In a wide-ranging conversation, they discuss Frank’s philosophy of being in the people business, from emphasizing the role of first-line managers to keeping the employee experience in mind while talking with investors. They discuss scaling culture across a company, aligning AI innovation with people-first values, and why it's worth slowing down the spreadsheet to preserve the soul of the company. Plus, building trust and accountability, leadership styles in private and public companies, and the balancing act of remote work and culture-building. About Frank Vella Frank Vella is CEO of Constant Contact, a comprehensive digital and ecommerce marketing platform that makes it simple and effective for a business to market or sell their idea in today’s complex online marketing world. Prior to joining Constant Contact, he built best-in-class operations at various sized tech firms across the globe, including top-tier companies like Microsoft, GE Capital, HP Enterprise and Xerox. He led companies through growth, transformation and successful exits while remaining focused on building a terrific culture and keeping a company's product and presence ahead of the crowd. Frank Vella on LinkedIn Website: Constant Contact Host: Jessica Kriegel Website: jessicakriegel.com LinkedIn: linkedin.com/in/jessicakriegel Culture Partners Website: culturepartners.com LinkedIn: linkedin.com/company/culturepartners
What this episode covers
This week Jessica is joined by Frank Vella, the CEO of Constant Contact. In a wide-ranging conversation, they discuss Frank’s philosophy of being in the people business, from emphasizing the role of first-line managers to keeping the employee experience in mind while talking with investors. They discuss scaling culture across a company, aligning AI innovation with people-first values, and why it's worth slowing down the spreadsheet to preserve the soul of the company. Plus, building trust and accountability, leadership styles in private and public companies, and the balancing act of remote work and culture-building. About Frank Vella Frank Vella is CEO of Constant Contact, a comprehensive digital and ecommerce marketing platform that makes it simple and effective for a business to market or sell their idea in today’s complex online marketing world. Prior to joining Constant Contact, he built best-in-class operations at various sized tech firms across the globe, including top-tier companies like Microsoft, GE Capital, HP Enterprise and Xerox. He led companies through growth, transformation and successful exits while remaining focused on building a terrific culture and keeping a company's product and presence ahead of the crowd. Frank Vella on LinkedIn Website: Constant Contact Host: Jessica Kriegel Website: jessicakriegel.com LinkedIn: linkedin.com/in/jessicakriegel Culture Partners Website: culturepartners.com LinkedIn: linkedin.com/company/culturepartners
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Constant Contact’s Frank Vella on Scaling Culture, Remote Work, and Being in the People Business
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