Constraints and Limitations

Phillip and Brian discuss current events and news in the eCommerce space, Phillip reveals how he likes long walks with ChatGPT, and what if Brian was right all along about AI Butlers? What limitations will be needed as products like Rewind become more adopted? What constraints to context will these types of technologies overcome? And how much should brands strive to meet the moment? Listen now for all of this and more! FaceTiming with ScarJo {00:11:42} - “We talked a lot about body data early on and even for many years and those biometric markers and things like that. I see our collection of data about ourselves, our specific bodies being the next frontier for how we're going to interact with technology. But along with that, we're also going to be collecting data on our minds.” - Brian {00:23:03} - “Algorithmic segmentation is only constrained to that known person who picked up a cookie and is browsing around the internet, but it doesn't have context of everything else happening in their life. Maybe Rewind and other products in the future, like Meta's live streaming technology, will give eCommerce context and be able to adapt the experience to what your present moment is, not what it presumes it to be, or someone else's behavior.” - Phillip {00:26:56} - “An additional layer of context may be that these ambient devices, this ambient computing is happening, and that's where I think there is an opportunity for commerce because the thing that was promised to us with Alexa that never really happened was it's all there, we already have ambient devices, we're just not using them because they're not literally on our person.” - Phillip {00:33:37} - “Really what's happening right now is the wave of nostalgia is meeting at the same time that millennials really, really are hitting peak Costco membership years. And Costco has done an incredible job of continuing to make that membership worth its money with the types of products that they're putting in their store.” - Brian {00:45:33} - “Brands and people who constantly try to change just to meet the moment often lose something along the way. And brands that don't change at all can miss out on opportunities. But sometimes that authenticity comes back around.” - Brian Associated Links: Get in on our Muses Mail and join us at Art Basel in December Grab your copy of The Multiplayer Brand here Have you checked out our YouTube channel yet? Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!