Consulting Firms Are Buying Their Own Marketing Agencies

A growing number of consulting firms are acquiring marketing agencies to offer end-to-end strategy and execution. Lucas and Luna examine Deloitte's recent purchase of a digital marketing firm and what it means for the traditional consulting model. They discuss the rationale — from capturing more client spend to building data-driven creative capabilities — and the risks of culture clash between consultant and creative teams. The episode drills into specific numbers: the marketing services market is worth roughly $600 billion globally, and Deloitte alone has acquired over 20 creative agencies in the last five years. Lucas and Luna also touch on the broader trend of 'vertical integration' in professional services, where firms are buying adjacent capabilities rather than just hiring talent. With references to Accenture Interactive and PwC's recent moves, this episode offers a concrete look at how the boundary between consulting and marketing is blurring. #Consulting #MarketingAgencies #Deloitte #AccentureInteractive #PwC #ProfessionalServices #VerticalIntegration #MergersAndAcquisitions #CreativeAgencies #DigitalMarketing #StrategyAndExecution #BusinessStrategy #FexingoBusiness #BusinessPodcast #ServiceBusinessTalks #LucasAndLuna #ConsultingTrends #MarketingServices Keep every episode free: buymeacoffee.com/fexingo