Consulting Firms Are Buying Their Own Media Companies

Lucas and Luna explore a surprising trend: consulting firms acquiring niche media and content companies. They examine the strategic rationale—owned audiences, thought leadership at scale, and data from engaged subscribers—using the example of a mid-tier strategy firm buying a B2B publisher. The episode unpacks the economics, the tension between editorial independence and firm agendas, and why this could reshape how professional services market themselves. #Consulting #Media #ContentStrategy #ProfessionalServices #ThoughtLeadership #M&A #B2B #Publishing #Strategy #Branding #AudienceBuilding #SubscriberData #FexingoBusiness #BusinessPodcast #LucasAndLuna #ServiceBusinessTalks #ContentMarketing #NicheMedia Keep every episode free: buymeacoffee.com/fexingo