Consumer and Industry Disconnect as the Travel Industry Plans for Recovery

There is a growing divide what consumers are expecting from the travel industry post-pandemic and what the industry may actually be providing. Consumers are looking towards sustainable tourism and authentic experiences, but businesses are rolling back on their investment in sustainable products and services, widening the gap between expectation and reality. How can this gap be bridged? Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.