Consumer Appliances in China Benefit under Subsidy Program

In this podcast, Ray Li, research analyst at Euromonitor International, discusses the consumer appliances market in China. Due to a subsidy program set in place by the Chinese government, appliance sales in rural areas have grown significantly. Appliances like washing machines and refrigerators showed moderate growth, but it was air conditioners that benefitted the most. Rural consumers who couldn't previously afford non-essential appliances now could under the subsidy program.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.