Consumer Behavior & Why We Buy - Dr. Michael Solomon Ph.D. - EP 254

This is an excerpt from Dr. Michael Solomon's episode for Premium members. Michael explains why consumers buy, why we are loyal to some brands but abandon others. Michael talks about the AIDA model, surrogate consumers, multiple touches, engagement, authenticity and much more in this fascinating episode. www.michaelsolomon.com  email [email protected]  Get Michaels's ENGAGE course here https://bit.ly/3W48qbg  To get the special offer and save $100 Use coupon YAK for a single payment or 3PPYAK for 3 monthly payments. The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com  [email protected]  [email protected]  Go here https://theyakkingshow.com/founder-premium-sign-up/  to join the Premium member community to watch the whole 56-minute episode and get access to more exclusive interviews with marketing experts. Timeline   03:55                     We buy because of who we are 05:00                     Brand loyalty over generations 05:36                     Heuristic & shortcuts 07:16                     AIDA model 08:12                     Multiple touches with a customer 09:16                     Crossfit example 10:32                     The ENGAGE course 14:20                     The surrogate consumer 16:05                     Consumers overwhelmed by choice 17:36                     Gatekeepers 19:26                     Awareness 22:16                     Interest 24:36                     Desire 25:46                     Cinco de Mayo Here are some of the tools we use to produce this podcast. Hostgator for website hosting. Podbean for podcast hosting Airtable for organizing our guest bookings and automations.   Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.