Consumer Behaviour Expert Dr. Michael Solomon - EP 224

Professor of Marketing and consumer behaviour expert Dr. Michael Solomon Ph.D. talks about consumers who defy categorization, the "hive" mind, the "zero moment of truth" and consumer engagement. https://michaelsolomon.com The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com                [email protected]  https://karytechsolutions.com               [email protected]  Timeline 01:30                     Michaels’s Background 04:40                     Generic products 06:00                     Market segmentation 08:00                     The “hive” mind 11:18                     Zero moment of truth 12:47                     Chameleon consumers don’t stay in boxes 16:56                     Aspirational Marketing 18:04                     Engaging customers 19:05                     AIDA 22:20                     Success Secrets 23:30                     Community