Consumer Foodservice Outlets Continue Launching Mashup Snacks

Consumer Foodservice outlets are launching 'mashup snacks' at a high rate - such as the recently launched "mac and cheetos" from Burger King. Foodservice operators are willing to do almost anything to get customer's attention, and are targeting the time outside of normal meal hours when launching these types of products. Additionally, operators are hoping to tap into existing customer bases by piggy-backing off of well-known brands. Finally, operators are still trying to fill a consumer demand evident by the success of the Doritos Locos Taco - one of the most successful fast food product launches of all time.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.