Consumer Insights 101: An Introduction

Why do people buy the products they do?  Why are some people materialistic and others so frugal?  How are some companies so successful at understanding their customers and marketing to them, while other companies could…use some advice?Some of the brightest minds around the world have dedicated their lives to answering those questions and more, and marketers and businesspeople everywhere can benefit from hearing what these experts have to say.  Plus, these insights tell us a lot about human beings, in general, which is fascinating to us all as it helps us understand who we are.Introducing: Consumer Insights 101, a podcast that shares the very latest, data-driven marketing insights from the very people who have actually done the research.I’m Jim Mourey. Join me and my co-hosts, Anne Hamby and Stacey Finkelstein (sty-ne), as we hear from the world’s leading experts on consumer psychology, marketing, and marketplace issues faced by today’s business decision-makers.  Hear what these experts have to say, learn a bit about yourself as a consumer, and gain a competitive advantage over your competition as you become an even smarter marketer.Subscribe today for the most important marketing class you’ll ever take: Consumer Insights 101.