Consumer Meat Trends: Ground Beef No. 1

It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. EPISODE 74 DETAILS Consumer Meat Trends: Ground Beef No. 1 Millennial Meat Consumers Prefer Ground Beef Over All Other Meats Consumer trends, food trends, how have these trends changed?  Who is consuming our product and why.  That was the purpose of the Power of Meat Presentation at the 2025 Annual Meat Conference.  The 20th such survey, the Power of Meat polled more than 1,600 consumers, and overlaid their responses with data from in-person consumer interviews and various other avenues with particular attention given to millennial shoppers as they start to take the place as meat consumers. According to the survey, ground beef was the number 1 food category of the year – among 85,000 other foods - in terms of dollar growth from 2023 to 2024, and chicken was not far behind at No. 10. All told, ground beef sales last year were up 9.6% to $15.3 billion, with unit sales up 6.8% to $1.6 billion. With a lot of focus on the millennial shopper here are some of the compelling trends that were established: With 94% of consumers concerned about the cost of living (“astronomical” was a frequent word among surveys), and the average price per unit of meat up 34% from 2019, more and more consumers want to recreate the restaurant experience at home; as a result, retail sales for meat reached $104.6 billion in 2024 (up 1%), and pounds hit 22.8 billion (up 2.3%). 72% of consumers said they’d return to normal restaurant purchases if their budget allowed it. Of the meat case’s 2024 growth in units sold, millennials accounted for 62% of that growth, and for dollar sales growth. The survey showed opportunities for processors to advertise specific features on their product’s packaging, including: cook times; proper cooking appliances (especially air fryers for millennials); the nutrients in meat, such as zinc and iron; and finally, messaging around animal welfare, which is prominent in the UK and other European markets. Upcoming Bull & Heifer Sales On RanchChannel.Com Lots of bull and heifer sales coming up on the RanchChannel.Com sale calendar. Check out the full line up HERE.  SPONSORS Allied Genetic Resources https://alliedgeneticresources.com/ @AlliedGeneticResources American Gelbvieh Association https://gelbvieh.org/ @AmericanGelbvieh Axiota Animal Health https://axiota.com/ @MultiminUSA Jorgensen Land & Cattle https://jorgensenfarms.com/ @JorLandCat Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email [email protected] FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/ #RanchItUp #StayRanchy #TiggerApproved #tiggerandbec #rodeo #ranching #farming REFERENCES https://www.meatingplace.com/Industry/News/Details/118433