Consumer Planning Program: How to Better Understand Your Customer
from On Foodable Weekly
On this episode of On Foodable Weekly, we talk to some of the instrumental players in creating IFMA's Consumer Planning Program. The Consumer Planning Program, or CPP, was a collaboration between IFMA and Datassential to dive deeper into the consumer mindset and find out why consumers pick a food-service venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. CPP began in 2012 when IFMA realized they were not as in touch with the consumer as they wanted to be and so the association dedicated resources to really building that understanding and relationship. This began their research into consumer needs and purchase motivations.
Embed this episode
No transcript yet.