Consumer Security and Churn

In December 2022, Allot partnered with Coleman Parkes Research to talk to consumers, understand how they stay secure, and gain insights on churn and buying trends. 7,700 smartphone users from 7 countries were surveyed. In this episode, Michael Schachter, Director of Product Marketing at Allot talks to Stephen Saw, Director at Coleman Parkes Research to highlight the main takeaways from this recent research: 1. Customers attach high value to having a pre-installed security solution. 2. The price customers are willing to pay for better security has increased for most markets and also the demand for pre-installed solutions. 3. The importance of security and willingness to switch CSP for better security has increased significantly amongst CSP customers since the last survey back in March 2022. 4. Customers are 6 times more likely to switch to a CSP with better security after a cyber-attack.