Consumer Shopping Habits Disrupted

We're eight months into the global pandemic and shopping habits have become one of the most disrupted aspects of consumers' lives. We're seeing shorter trips to the store, but larger baskets, less browsing and avoidance of large crowds and busy stores. Contact-free shopping solutions at checkouts, virtual fitting rooms and drive-up fulfillments are also surging. Finally, we’ve seen renewed interest in subscription or membership shopping models that automate the entire shopping process and ensure continued or regular product availability. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.