Consumer Spending Intentions for the 2015 Holiday Season

Economic conditions in different world regions and countries will impact how consumers spend their money this holiday season. Consumers in North America, Europe and some part of the Asia-Pacific region are approaching this holiday season with a more positive outlook than consumers in Latin America. As the holiday buying season becomes continually stretched, online shopping records will most likely be broken. However, at the same time, there are interesting counter-trends as many consumers look to protect their enjoyment of seasonal holiday shopping. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.