Consumer vs Employer Marketing - why your client facing website won't work for recruitment - ep 243

Your clinic's website, social media and team page were built to attract pet owners. When you send job seekers to that same content, you're asking consumer marketing to do employer brand marketing's job.It simply can't.The person visiting your website to book an appointment is looking for completely different information from the veterinary nurse deciding whether to apply for your position. Your consumer marketing answers questions pet owners have - but when a veterinary professional considers their next career move, they're asking entirely different questions your consumer content wasn't designed to answer.Today Julie South walks through three fundamental differences between marketing to pet owners and marketing to veterinary professionals, and why one piece of content can't do both jobs.You'll get a practical action step to take this week that will show you exactly where the gap is between what pet owners need to see and what job seekers need to know.This is Episode 2 in our Employer Brand Marketing 101 series.If you don't have any employer brand marketing content at all and don't know where to start, email Julie directly at [email protected] week: the difference between advertising and marketing, because posting job ads - even really good ones - isn't employer brand marketing.Julie South is a Vet Clinic Employer Brand Marketing specialist.Could Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics