CONSUMER vs PHARMA ADVERTISING

In this episode we discuss the similarities and differences between consumer and pharma advertising. We are joined by two esteemed guests with many years’ experiencing working on some of the biggest consumer brands: Damon Hutson-Flynn and Laurie Castelli How do these two worlds compare? What great consumer and healthcare campaigns are worth mentioning? Is it easier to get great ideas through in consumer world vs pharma? Is there more focus on USPs in pharma vs consumer? We discuss everything from marmite, Smash, Nescafe to Becks beer and blood cancer. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Mar 1, 2024

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CONSUMER vs PHARMA ADVERTISING

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This episode was published on March 1, 2024.

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