Consumerology: The Psychology of Shopping and How Customers Make Purchase Decisions

Consumer behavior consultant and author Philip Graves joins Jay Ehret to discuss the psychology of shopping and how customers make purchase decisions. What you think about how consumers decide to buy may be totally wrong. Jay and Philip discuss how you can better tune in to the customer to help them buy. Topics discussed: The role of the conscious and subconscious mind in making purchase decisions. Why customers decide not to buy anything at all. How much information and how many choices customers need. How to get the data you need to make decisions about the future. Guest: Philip GravesHost: Jay Ehret Complete show notes can be found at the podcast website: http://www.powertothesmallbusiness.com/?p=429