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EPISODE · Aug 20, 2025 · 1 MIN

Consumers Believe They Bear the Cost of Tariffs

from WJR Business Beat · host Jeff Sloan

New data from a study from Wonder Kind highlights the following: 53% of those surveyed said, US consumers are paying the financial costs for imported goods. This share was even higher for older people expressed by 67% of boomers and 61% of Gen X as well as women at 55% believe that consumers are the ones bearing most, if not all of the cost increases. Only 10% think retailers take on the cost, and 13% pointed to brands or manufacturers that bear this cost. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Aug 20, 2025

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Consumers Believe They Bear the Cost of Tariffs

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