Consumers demand sustainable packaging options – podcast

CPG brands across all sectors must consider the sustainability of their packages, and this is particularly true for those in the natural products industry. Consumers want to avoid plastic and would rather spend their money on products that come in compostable, reusable and recyclable packages; however, they are not willing to give up convenience, according to Steve French, managing partner, Natural Marketing Institute (NMI). In this podcast with Sandy Almendarez, editor in chief, INSIDER, French discusses consumer desires for CPG packaging