Consumers Expanding Tastes outside of Carbonates

Consumers are constantly expanding their soft drink consumption outside of carbonates. Ready-to-drinks tea, bottled water and juices are just as prevalent to consumers as soda. As a result, companies are increasingly expanding their product portfolios outside of traditional carbonates categories. Coca-Cola, for instance, acquired Culiangwang, manufacturers of a plant-based protein drink in China and Chi Limited, a juice manufacturer in Nigeria. These acquisitions are proof that companies not only need to expand their product portfolios, but also cater to local tastes and preferences.   Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.