Consumers Hunt Deals on Thanksgiving Meals, and Other Turkey Day F&B Trends

Circana’s vice president of Thought Leadership, Joan Driggs, joins the Food For Thought podcast to discuss the trends driving Thanksgiving shopping for food and beverage products this year. Shoppers are not wavering on the products they want on this American food-fest of a holiday, and retailers and processors, fortunately, are stepping up to offer deals and make the cost a little more affordable for consumers. In addition, Driggs digs into the Thanksgiving meal — how people approach eating at home versus in a restaurant — when they do celebrate Turkey Day out of the home — and how the Thanksgiving meal remains very heavily homemade. She also implores food and beverage manufacturers to be unique and find ways to promote their products as adjacencies to the main meal, which often supplies a few added leftover meal options in the days afterward. Check out Circana's 2024 Thanksgiving Outlook for a deeper dive.