Consumers in Chile Love Mayonnaise

Consumers in Chile routinely add mayonnaise to their French fries but also many other foods - including hamburgers, potatoes, sweet corn and hot dogs. An estimated 2.28 Kilograms of Mayonnaise will be consumed per person in the country in 2013 and the premiumisation of the mayonnaise category is driving up market values.  Brands such as Hellman’s Premium and Kraft are the fastest growing in the category - although they carry a price that is nearly twice that of the more economical brands. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.