Consumers increasingly turn to AI chatbots for health inf...

What this episode covers

Patients now reach for ChatGPT before they reach for the phone. That shift—accelerating in 2026—forces a fundamental question for healthcare marketing leaders: Do you control the AI touchpoints that shape patient perception, or do you cede first contact to unbranded, unregulated chatbots that answer

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Frequently Asked Questions

How long is this episode of 1nessAgency Insights?

This episode is 16 minutes long.

When was this 1nessAgency Insights episode published?

This episode was published on March 25, 2026.

What is this episode about?

Patients now reach for ChatGPT before they reach for the phone. That shift—accelerating in 2026—forces a fundamental question for healthcare marketing leaders: Do you control the AI touchpoints that shape patient perception, or do you cede first...

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