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EPISODE · Mar 25, 2026 · 16 MIN
Consumers increasingly turn to AI chatbots for health information: Report
from 1nessAgency Insights
Patients now reach for ChatGPT before they reach for the phone. That shift—accelerating in 2026—forces a fundamental question for healthcare marketing leaders: Do you control the AI touchpoints that shape patient perception, or do you cede first contact to unbranded, unregulated chatbots that answer
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Consumers increasingly turn to AI chatbots for health information: Report
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