Consumers Looking for Carbonate Alternatives in Australia

Sports, energy drinks and ready-to-drink tea are the strongest performing soft drinks in Australia due to consumers in the country searching for alternatives to carbonates. Companies are recognizing this trend and offering low or no sugar alternatives in their product lines. For instance, Red Bull released Red Bull Zero in Australia in 2013 which contains no sugars or carbs. In the same year, Unilever launched Lipton Iced Tea Sparkling which uses Stevia as an artificial sweetener. Carbonates companies are responding to these launches and the health concerns of consumers by launching reduced sugar versions of many soft drinks.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.