Consumers Prefer AI-Written Marketing Copy episode artwork

EPISODE · Dec 4, 2023 · 7 MIN

Consumers Prefer AI-Written Marketing Copy

from Today in Digital Marketing · host Tod Maffin

A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI..📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US🆘 Need help with your social media? Check us out: engageQ digital🎙️ Our other podcast "Behind the Ad"🤝 Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy

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A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI. Privacy & Opt-Out: https://redcircle.com/privacy

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Consumers Prefer AI-Written Marketing Copy

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