EPISODE · May 25, 2026 · 37 MIN

Consumologia

from 30min de NeuroMarketing · host Neuro Market

“Consumer.Ology" é o tema deste Podcast com o convidado Philip Graves, conduzido por Cibele Marques de Souza e João Pentagna, idealizadores da Neuromarket (resenha em português a partir do 27:30 minuto) Philip é Especialista em comportamento do consumidor e influência do inconsciente nas decisões. Fundador da consultoria Shift e associado à Frontier Economics. Autordo livro Consumerology (top 10 Amazon Business). Tópicos abordados neste Podcast: - Por que produtos “bem avaliados” em pesquisas tradicionais, fracassam - Hábito e lealdade automática do shopper - Os riscos da pesquisa declarativa - Como o ambiente influencia compras - Neuromarketing além dos heatmaps

Episode metadata supplied by the publisher feed · Published May 25, 2026

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Consumologia

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