Contactless Cards in Finland

Contactless payment cards use near field communication instead of traditional swiping methods. Contactless payments in Finland are in their infancy but gradually are being accepted by the public.  The Lounaskortti voucher, a benefit for employees used to buy meals, will re-launch at the end of 2012 in a contactless card format and banks such as OP-Pohjola Group are shipping new debit cards with contactless technology. Although many terminals in Finland do not accept contactless cards, forecasts predict 200,000 terminals will handle the cards by 2015.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.