Contagioso-JONAH BERGER

from Podcasts Al Estilo Hosted by Tony Sanchez

Este análisis corresponde al libro Contagioso. El autor nos da una serie de ideas o principios para hacer virales los productos de una empresa o negocio. Siguiendo las sugerencias de un experto en mercadotecnia, se logrará el efecto de “boca en boca”, esto presupone que la gente comparta sus experiencias de algún producto o servicios a sus conocidos y en sus redes sociales. Además encontraremos algunas historias amenas que han triunfado a través del uso de estos principios.

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Contagioso-JONAH BERGER

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