Content At Scale

Content at scale is how you can really leverage your social media platforms. Gary Vaynerchuk shares this concept, and in the same sentence will say, "you need to produce 100 pieces of content per day!" As you are well aware probably, producing even more than 3 pieces of content per day is difficult. Well here's a breakdown of what producing content at scale really is. Content at scale would be if you have 3 pieces of unique content on Facebook per day. If you redistribute all that content on every platform you have, say you have 5 different platforms. You now have produced 15 piece of content throughout social media. Now you might be thinking that is easy, but the hardest part is making sure all the content you produce is uniquely optimized for each platform. Every social media platform favors different types of content. IGTV likes 1080x1920 videos, while Youtube likes 1280x720. There is many different things to be aware of for each platform... If this is your first time tuning into Open For Business, go visit: http://adgressive.com/articles/open-for-business-live-show