EPISODE · Nov 12, 2009 · 19 MIN
Content Based Targeting
from ad:tech Conference · host WMR.FM
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
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