Content Based Targeting - ad:tech Conference

What this episode covers

AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.

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Frequently Asked Questions

How long is this episode of ad:tech Conference?

This episode is 19 minutes long.

When was this ad:tech Conference episode published?

This episode was published on November 12, 2009.

What is this episode about?

AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and...

Can I download this ad:tech Conference episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.