Content Chaos: How to Build Your Brand Through Experimentation

What this episode covers

In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conferences in the world. I’m sure you know, consciously or subconsciously, just how powerful experimentation is. Experiments have helped us create, cure diseases, invent things like velcro, Pumpkin Spice lattes and more. So, how can you strategically experiment with your content? And one myth I want to debunk right now: Experimentation is not just for big brands. Experiments work for small and medium sized brands as well.  So, whether it’s Reddit, Quora, Slideshare, Quora, or Instagram, I share some of the results of my content experiments in hopes that you too will dive into your own content experiments. Build. Ship. Learn. Decide. This framework has fundamentally allowed me to quickly ship ideas, kill ideas, and, most importantly, understand what ideas work well for my business.

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