Content Commerce and the Rise of CPC in Affiliate with Joey Asleson

Have you ever wondered how affiliate marketing can work in synergy with PR to create shopping moments for consumers? Prepare to be enlightened as we sit down with Joey Asselson, Director of Growth at Team Bespoke. Joey's expertise in digital partnership marketing for emerging and startup brands shines through as he details how his firm goes beyond the traditional affiliate approach.We venture into a deep exploration of the trending CPC (cost per click) and EPC (earnings per click) models in affiliate marketing. Revealing how these models are upturning the industry, Joey provides valuable insights on their role in opening up new opportunities for partners, increasing commission rates, and offering a safety net for content partners to promote brands without the fear of not being the last click in an attribution window. But our discussion doesn’t stop there. We delve into the fascinating intersection of PR and affiliate marketing, discussing the crucial role of PR moments in creating shopping moments and how to repurpose content effectively to resonate with consumers. From dealing with the challenges of gaining editorial coverage to preparing for the holiday content, Joey offers a wealth of practical tips and expert advice that you won’t want to miss. Tune in for this episode packed with insightful discussions and get ready to take your affiliate marketing game to the next level. The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up If you’re serious about affiliate partnerships, you need to know FMTC. They help brands connect with qualified, trusted content partners instead of wasting time on low-quality traffic. FMTC is where top publishers go to discover offers they actually want to promote—and where brands go to scale affiliate revenue with real relationships, not spammy outreach. If you want smarter affiliate growth, check out FMTC at Dustinhowes.com/fmtc Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com