Content Creators Unite! with Philippa Gamse (Ep. 10)

In this episode of the Content Creators Unite! podcast, digital marketing strategist Philippa Gamse shares the importance of digital analytics and actionable steps you can take right now to run your business better.Some of the talking points Philippa and I go over in this episode include:Why analytics is excitingHow to clarify website goalsWhen to add calls to actionWhy to avoid jargonThank you for listening! Be sure to tune in to all the episodes to receive practical tips on creating engaging content to grow your business. If you enjoyed this episode, please subscribe!You shouldn’t need a computer science degree to understand your website’s analytics data. But for most of us, we stare at the numbers and charts…and have no clue what it all means.Data analytics expert Philippa Gamse is here to help. She has the uncanny ability to discuss website analytics in plain English and tie them to your business’s performance and goals.Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.Owners and marketing executives hire Philippa to find hidden insights in their web analytics that will grow their business and cut wasted spending because many are missing those “hidden gems”. She has helped clients in North America, Europe, and the Middle East to translate the numbers into transformational ideas that move the business forward, reveal opportunities for new markets, products, and services, and maximize return on investment.Learn more about and connect with Philippa here:https://www.websitesthatwin.comhttps://www.linkedin.com/in/philippagamseLearn more about Jon here:https://cedarpressproofreading.com/ Hosted on Acast. See acast.com/privacy for more information.