Content Hacking Show: How to Get Solid Results from Your Content

This week, we're looking at how we kick off our weekly content marketing and we share the one thing that's more important than great content. Ever wondered what KPIs have in common with football? Watch as I explain the types of KPIs that you can't track and how you can keep up the energy in a business context. A business is a team, after all. I will explain how you can use content on social platforms to support your other lead generation activities, and how one of our clients generated a 22:1 ROI with content. On that note, find out how to get more mileage from your content. You've heard people say that content is King, but I believe that only GREAT content is King. Find out why I say that in segment 7. If there's one thing you want to achieve with all your content, it is to generate a REACTION in your readers. Find out why Amazon and Google have captured my attention, and how you can do the same to your readers. I will also share how one of our colleagues became a leader through her content. So, you've got content, and you want a return. How to do that? I'll explain two methods that will bring an immediate return, even if you have been in business for thirty years. Should you build a personal brand? Why do we sometimes fail with content? What's the fastest way to grow a huge social following? Stay tuned for answers to your most pressing questions in this week's episode!