EPISODE · Feb 20, 2018 · 12 MIN

Content Is King

Content rules. You may have heard the saying: "Sell the sizzle, not the steak." It's not a bad approach, but you'd better make sure the steak is good quality. Any persuasive attempt is like a chef putting together a meal: Flavoring and presentation are important, but your ingredients must be healthy (true), fresh (new information or insight), and nutritious (useful).

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Content Is King

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