Content Is King

An episode of the Practical Eloquence podcast podcast, hosted by Jack Malcolm, titled "Content Is King" was published on February 20, 2018 and runs 12 minutes.

February 20, 2018 ·12m · Practical Eloquence podcast

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Episode Description

Content rules. You may have heard the saying: "Sell the sizzle, not the steak." It's not a bad approach, but you'd better make sure the steak is good quality. Any persuasive attempt is like a chef putting together a meal: Flavoring and presentation are important, but your ingredients must be healthy (true), fresh (new information or insight), and nutritious (useful).

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