Content is King: Traditional Vs. Digital Brand Building with Jake Dunlap

For a number of reasons, people are hesitant to build their personal brand. To help combat this, we are are continuing our 4 part series. This is the 2nd part of a 4 part series on How CEOs Can 2x Revenue By Building Their Brand. Content is King, and in this week’s episode, Jake discusses how Face to Face is coming back, but it has changed, as networking has shifted to digital. When you are linked to your ideal customer profile, LinkedIn is a platform where you can get in front of hundreds of people per week to share your message.Social brand is no longer a “Nice-To-Have” = it is essential.1-2x per week is sufficient to startConsumers aren’t looking for people to reshare customer posts, but rather are looking for posts that are:FunEntertainmentLearnDon’t overthink your content strategy, what will them smarter? THAT is what you need to answer with your content! As always, hit the subscribe button on your favorite podcast player so you don’t miss out on the rest of the series, as well as any new featured Thursday guest on “The Jake Dunlap Show.” Now, enjoy this week’s episode. ______________________________________________________________________Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.As a thought-leader with more than 60,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018. ►Connect with Jake DunlapLinkedIn: https://www.linkedin.com/in/jakedunlapInstagram: https://www.instagram.com/jake_dunlap_/Twitter: https://twitter.com/jaketdunlapWebsite: https://www.jakedunlap.com/