Content Is Still King: What Lawyers Can and Should Be Doing with Their Content

In the marketing world we are living at the height of content consumption and the landscape is competitive. Yes, content is still King and it is essential for the success of your marketing strategy. In this episode I am joined with Law Firm Entrepreneur Marc Cerniglia, founder of Spotlight Branding, a marketing firm committed to helping lawyers become unforgettable. Marc has a passion for helping professionals understand the truths and myths about internet marketing and educating them on how to get the most out of their marketing efforts. In this episode, Marc and I will discuss: Why content creation is important How to formulate a marketing strategy Why it’s impossible for every small law firm to succeed on SEO Why law firms are only getting ⅓ of the referrals  The 3 ways content is consumed Critical marketing systems all law firms should have How to create a quick blog post in 20-30 minutes